EV charging infrastructure is often tangled in technical jargon and complex systems that just give business owners a headache. Just Charge’s EV charger management tool makes charging simple for everyone, whilst also serving as a self sufficient revenue stream for business owners.
Just Charge approached seeking a rebrand consisting of a new visual identity and marketing approach that makes the tool look as good as it sounds.
I took on the challenge to create a new visual identity and marketing strategy for the charger management tool.
TapCharge (After an emergency logo and name change) needed to re-introduce themselves to customers so we worked together to create a brand launch video 'This is TAPCHARGE'.
