Emojo is your digital companion for building better well-being. Whether it's setting personal goals, tracking progress, or boosting confidence, Emojo helps users grow across key areas of life like mental health, relationships, physical health, and more. With friendly characters and an intuitive interface, Emojo turns self-improvement into something simple, supportive, and fun.
Designed with users on the autism spectrum in mind, Emojo focuses on reducing overwhelm and making wellbeing feel manageable. The experience is structured and calm allowing users to set goals at their own pace, interact with friendly characters, and receive encouragement in a clear, consistent way. Everything from visual layout to language was considered with accessibility and neurodiversity at the heart.
I led the creation of Emojo from the ground up, developing the brand identity, designing a full cast of character-based Emojos, and shaping the tone, concept, and UI of the app which I eventually prototyped. Every design decision from colour choices to layout was crafted to make well-being feel approachable, motivating, and personal.
